The Kenya Kwanza Government promised that it would revamp underperforming and collapsed export crops while expanding emerging ones (coffee, cashew nuts, pyrethrum, avocado, macadamia nuts).
In 2025, coffee export earnings increased with expanded direct sales to diverse markets and high international prices, though auction volume fell.
The government aims to revive the pyrethrum industry through key environmental and policy shifts. The implemented policy changes an actions include; a ban on harzadous pesticide products which reduces the competition for natural pyrethrum and legal reforms such as the Business Laws (Ammendment) Act 2024, which empowers regulators to ban the importation of chemicals that are prohibited in their countries of origin.
The Macadamia sector saw a major policy reversal. In late 2024 and throughout 2025, the government temporarily lifted the ban on exporting raw macadamia nuts for one year.